A group of professionally competent and appropriately trained market researchers in our Marketing Department has been assigned:
To explore and identify new market opportunities (both at national and international level), to completely understand the customer needs and requirements
- To understand the strength and weakness of the national and international competitors so as to take action for protecting existing business customers and go beyond to win business from weak competitors
- To study competitor industry reports, and market data on their web sites and then contact customers for their needs and requirements to find new opportunities and prospects
- Alternatively market research companies are also, sometimes, hired on temporary basis for this purpose.